CELEBRITY Juice fans were left in tears on Thursday night - after Gino D'Acampo ended up in a 'brothel'.
The ITV2 show started the 17th series with a live episode, and it was even more outrageous than ever.
But viewers were still unprepared for the finale, which saw the Italian chef head out onto the streets near the studios to deliver a goodie bag to a lucky fan.
But as he entered the house, it became clear it was a den of iniquity - with a 'madam' showing the startled chef around for the sketch.
On the sofa a couple of topless women were kissing while in the corner another lady was whipping a man on all fours.
But ask Gino tried to scarper at Keith's request, a big man in a leather mask dragged him into another room, where another guy was chained up and not wearing any clothes.
Viewers took to Twitter to share their shock at the scenario, and reveal how they could barely breath because they were laughing so hard.
Most Read in TV & Showbiz
One wrote: "How they get away with some of the stuff they show I don't know. Why live episodes are the best! Unpredicatable".
Another added: "Non-stop crying for an hour. I've missed you @CelebJuice."
A fellow viewer agreed, writing: "@CelebJuice @lemontwittor I think I stopped breathing, laughed so much. This show just gets better and better."
Many viewers tweeted their hopes that Gino made it out in one piece, with one writing: "OMG! Dying laughing at @Ginofantastico on #CelebJuiceLive. Good luck in there!"
Earlier in the show, the audience were left cringing and squirming as guests Scarlett Moffatt, Emma Bunton and Jonathan Ross took part in a game where they had to guess what food was in a Japanese man's clothing.
While Scarlett had to identify an apple pie near his arm pit, Emma had to guess chicken teriyake in his shirt pocket.
But Jonathan drew the short straw, as Keith placed a curry pasty in the man's Y-fronts after he dropped his trousers and bent over.
It meant the chat show host had to sniff, suck and bite his way into the fabric to get a point for his team, and after some initial reluctance, managed to guess right.
Viewers wrote: "The most bonkers fun and laughs you can have on a Thursday night. Thanks @CelebJuice.
Another added: "Take a bow #CelebJuiceLive best one ever".
Got a story? email digishowbiz@the-sun.co.uk or call us direct on 02077824220
ncG1vNJzZmivp6x7tbTErKynZpOke7a3jq2tmqaUqLWww8GisWhrYWuDdYOPaJqepJWXv6rA2GahrqGTmnqttdWeZKChnqR6pa3CmqSpp12Xv7DAx56jZqKfo661tMCnZKuno6h6o8HMaA%3D%3D